Risk Path Identification and Research of Digital Trade Enterprises Based on the DEMATEL-ISM-MICMAC Model

As the world ’s largest trading country, it is very important to ensure stable operation of digital enterprises in economy. Therefore, necessary study identification and influence path risk factors. Based on literature analysis method expert interview method, this paper determines 18 factors trade enterprises, then divides into two dimensions internal external form index system enterprises. The DEMATEL ( Decision Making Trial Evaluation Laboratory ) -ISM Interpretative Structure Method-Cross-Impact -MICMAC Matrix Multiplication Applied Classification was used quantitatively reveal comprehensive degree each influencing factor. And reason centrality its impact China are divided strong weak driving type according value greater than zero less ). Further hierarchical structure overall relationship causes seven levels enterprise obtained. Then, combined with dependence key factor size force, four quadrants, interaction between revealed. results show that affecting financial risk, decline trade, increase barriers, aggravation spillover supply chain crisis. algorithm, identifies ways affect Chinese research can provide theoretical guidance for management risks, scientific decision-making basis when facing risks.